Stories — Minimum width - 500 pixels. Recommended resolution: Upload the highest resolution image available that meets ratio requirements. Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. Stories — Recommended resolution - 1080x1920 pixels. They offer many opportunities for advertisers, including additional filters, stickers, markers, GIFs, and the ability to swipe up to a clickable link. The max video file size is 4GB. Get the right Stories video specs to publish clean and valuable content. Instagram Video Ideas . MP4 files are preferred for the best Instagram video format. Advertisers are no different, and many brands use vertical images as part of their marketing. Maximum file size - 30 Learn how to use Instagram to reach new customers, grow your audience and engage with existing customers. Video ads feature videos that can be up to 60 seconds long and are featured in either landscape or square format. Landscape images are wider than they are tall. Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. But, just because you can use 120 seconds doesn’t mean you should. Recommended resolution: 1080×1080. Why use this type of ad? Users typically see just one Instagram post at a time – so an Instagram image post gets to hog the screen, rather than having to fight for real estate with other posts. Maximum aspect ratio - 191x100. Instagram ads as a marketing strategy are here to stay. Instagram carousel video ads aspect ratio is 1:1. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Do not include text or logos on 14% of the top and bottom of your ads. Instagram Feed is the constantly updating list of photos and videos that appears when you open the Instagram app. Minimum Instagram carousel video ads resolutions are 600 x 600. These ads are an effective way to convert social media followers. The bulk of videos uploaded to YouTube are still landscape. Instagram allows newsfeed video ads up to 120 seconds long. You can use MP4, MPEG, MOV, or AVI files in your ads. Nowadays, even the cheapest smartphone can take a few minutes of high-quality video. However, Instagram ad campaigns are still a powerful way to reach your audience. Influencer Marketing Hub » Influencer Marketing » Instagram Ad Sizes and Specifications [The Ultimate Instagram Ads Cheat Sheet]. The max ad image file size is 30MB. You don’t want to leave anything meaningful out of shot when constructing your square video. But between uploading a blog and composing a drip campaign to nurture new leads, getting started with your Instagram ad campaign can seem daunting. One area that’s always changing is social media. As the name indicates, it is the ideal ratio for presenting scenery shots (i.e., landscapes) and visions of grandeur. Instagram feed. Once you’ve nailed the Instagram image sizes, it’s time to get your content out there with Later’s Visual Instagram … As Facebook emphasizes on its Instagram Marketing page, there are: There are a surprisingly large number of advertising options, so it is easy to make a mistake. Instagram videos start to play when the application opens. Similarly, you use landscape to show images of large events, e.g., shots of a concert audience or a political rally. The main difference being, as you probably guessed, a video format in place of the static image. Expandable stories display one to three cards that give people the option to “keep watching” to see the rest of the cards (up to 10 total). The formal sizes and specifications for Instagram landscape video ads are: Square ads are a somewhat unusual format, in that they are not a natural video size. While making your video in-feed advertisements, make sure to keep in mind that your audience hate self-promotional content, so keep your message subtle but effective. … Instagram’s advertising revenue has significantly increased over the last year. Instagram video ad length and specs. YouTube Companion Banner Ad Specs. The ideal length for Instagram video ads is between 20 and 30 seconds. Marketing automation software. Instagram advertisers have one advantage over most other social media networks. 1 GB ; Overlay ads must meet the following specs: Image: 480×60 or 728×90; File type: Static GIF, PNG, JPG; File size: Max. Likewise, if you include clips from your television ads, they will also be landscape. Instagram users can swipe to see a series of images in these ads, both in the feed and in Stories. Recommended resolution: Upload the highest resolution available that meets file size and ratio limits. They run full-screen for five seconds as a photo and for up to 60 seconds as a … Use an instagram video aspect ratio of 9:16 for Stories and IGTV videos. Back in the days when people printed out their holiday snaps and other pictures, most photos were horizontal. Free and premium plans, Sales CRM software. Stay up to date with the latest marketing, sales, and service tips and news. These are, by nature, vertical. This is what an in-feed ad looks like on an Android mobile: Image via TikTok. Feed and Stories — Minimum width - 500 pixels. There are three types of Instagram image ad from which you can select: Instagram landscape image ad, Instagram square image ad, and Instagram vertical image ad. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Minimum aspect ratio - 400x500. Video ads: Feed and Stories — Minimum width - 500 pixels. Square video also has less space to add graphics or calls to action. Instagram Video Ad Specs. Minimum aspect ratio - 400x500. If you’re going to use vertical image ads, make sure you include something of interest at the top and bottom sections of your picture, not just blank space. 150KB . Instagram feed is the constantly updating list of photos and videos that appears when you open the Instagram app. It is ideal for ads featuring a close-up shot of your product. We're committed to your privacy. Images with more than 20% text may experience reduced delivery. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story. Launched in the summer of 2018, Instagram TV (IGTV) offers long-form vertical video ads that can run as long as an hour (Instagram videos were previously capped with a one-minute duration limit). A square image appears as a longer image than a horizontal image (on a device typically held vertically), but shorter than a vertical image. If you’re going to advertise on Instagram, you’re going to want to do it properly. Buffer also found that square video outperformed landscape video in views and engagement. We hear you. The formal sizes and specifications for Instagram landscape images ads are: The square image on Instagram is something of a hybrid between landscape and vertical images. These ads appear in between the stories users watch from the people they follow within the app. This ad contains four images that users can swipe through. Instagram Stories will play video ads that are 15 seconds or less for the full duration of the video. Video duration should be between 5 and 16 seconds. These types of ads are a good way for brands to inspire customers with dynamic footage. Want to learn more about social media dimensions? Have you ever scrolled so fast threw an Instagram … The moving nature of video ads helps to catch user attention as they scroll their Instagram feeds. The Instagram Feed displays photos and videos from accounts that people follow and from advertisers. Premium plans, Operations software. Free and premium plans, Connect your favorite apps to HubSpot. 152k Followers, 2,594 Following, 1,813 Posts - See Instagram photos and videos from Rex Specs Dog Goggles (@rexspecsk9) You are here: Written by Rebecca Riserbato We’ve listed the various types of ads below. Unit: 300 pixels by 250 pixels. Time limit – 2 minutes. Landscape video is the traditional format, used in cinemas and television since the invention of the moving picture. Like Instagram Stories, carousel ads can comprise a mix of still images and videos. Instagram has become incredibly popular as a social network platform in recent years. Stitch Fix uses video footage of their products to showcase fun outfits, plus the benefits of their service. Instagram Video Ad Specs: Instagram also has several types of video ad placements. Snapchat changed that, and much video that originates from mobile devices is now shot vertical. Let our Stylists send personalized pieces that fit your life. You can now upload up to 4:5 aspect ratio format on Instagram feed for photos and videos. You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Specs for the ad video: The recommended aspect ratio is 9:16, 1:1, or 16:9. The Carousel ad option allows brands to feature images (or videos) of multiple products in one ad. And for quick reference, here are the Instagram video length specifications: Feed Videos must be between 3 seconds and 1 minute long. Obviously, any video intended to be used on the big screen will be shot in a landscape ratio. Story Ads. It had 2,761 likes compared to 32 likes from Grubhub’s image ad. Video ads provide visuals, audio, and up to 60 seconds of play time (up 30 from its original limit). Below are the detailed specs from Facebook Business: Below is an example of what a Carousel ad would look like on the Instagram feed. The most common type of Instagram ad is undoubtedly the Instagram Image ad. Recommended resolution: minimum 1080 x 1080 pixels, Maximum number of cards in the prompted Carousel ads: 10, Maximum video duration for carousel videos: 15 seconds, Maximum video duration for prompted Carousel videos: 60 seconds, Recommended resolution: 1080 x1920 pixels. Imagine how less of a spectacle the battle scenes in Games of Thrones would look if they had been filmed vertically (simply focusing on a close-up of a single character at a time). Instagram Stories Video Ads include all of the benefits of Instagram Stories Image Ads, combined with the attention-grabbing of video ads. Additionally, half of businesses create at least one or more Instagram Stories a month. Video Ads – This ad type offers virtually all of the same features as its photo counterpart. Source: https://later.com/blog/instagram-ads/. Obviously, any video intended to be used on the big screen will be shot in a landscape ratio. Maximum aspect ratio - 191x100. Besides ad specs and sizes, Instagram also has other ad policies online. Include movement and sound to to capture attention quickly and show unique … Starting today, you can create photo and video ads on Instagram in the vertical format. Instagram Stories Video Ads. Carousel ads are the ads that display multiple images. Buffer also found that square video outperformed landscape video in views and engagement. This means that most people now view landscape posts in the vertical format, with the image shrinking vertically so that the whole landscape width can fit into a narrower vertical column. Below are the detailed specs from Facebook Business (reminder that Facebook owns Instagram): Below is an example of an image ad for Grubhub. Resolution options include 720 x 1280 px, 640 x 640 px, and 1280 x 720 px. Users can swipe through the various slides of a carousel ad to see the various items offered. Minimum aspect ratio - 400x500. The Instagram ad specs are: Recommended aspect ratio: 16:9; Recommended Resolution – 1080*608 pixels. With new trends and algorithms to keep up with, it can be hard to find consistent success with your strategies. You can use the video format in Instagram Feed to show off your product, service or brand in new ways. Caption text can be up to 2,200 characters, but it’s best to keep them between 135-150. YouTube’s companion ads are small, static images displayed below a video or in the right-hand margin of your screen. See all integrations. Source: https://mailchimp.com/resources/cheat-sheet-getting-ad-images-right/. Perhaps more importantly, from an advertiser’s point of view, Buffer found that it costs 33% less to get someone to engage with square video on Instagram. The Instagram feed displays photos and videos from accounts that people follow and from advertisers. Given the nature and placement of this type of ad, they are designed to appeal to desktop users. Maximum duration - 2 minutes. Ad description. Check out our video below and discover where Instagram video specs fit into the mix. … You may unsubscribe from these communications at any time. The thing you should pay attention to is video length. According to Omnicore, Instagram videos get over two times more engagement than Instagram photos. Therefore, the length and specs are the same for ads as for regular videos. Instagram Stories Video Ads Specs. Instagram’s own data shows it currently has more than 2 million monthly advertisers, which makes the platform a must for brands and retailers. So quite a few advertisers deliberately make vertical videos. You can also include sound in these ads, as studies show that many people watch these ads with the sound turned on. For stories, you can upload a video that is maximum 15 seconds long, for a regular Instagram post — 60 seconds, and for an IGTV or live video — 60 minutes. Instagram video ad specs. Include movement and sound to to capture attention quickly and show unique … YouTube Video Ad Specs All YouTube video ads must follow the same basic specifications: Video Codec: H.264, MPEG-2, MPEG-4; Audio Codec: AAC, MP3; Resolution: 640×360 (19:9 aspect ratio) or 480×360 (4:3 aspect ratio) Frame Rate: 30 FPS; File Size: Max. Free and premium plans, Customer service software. Instagram Stories can be up to 15 seconds per Story. Sometimes you’ll notice that the focal part of video appears horizontal or square, but the entire video file is vertical because the advertiser uses the bottom part of the video for text – perhaps some copy and a call to action. Video ads that are longer than 15 seconds will be split into separate Stories cards. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Although you can use a phone or tablet in landscape mode, it’s not the traditional way that most people hold their portable devices. It is particularly suited to landscape vistas and sweeping action shots. Instagram Photo Ads. Just as with images, video can be uploaded horizontal (like your television), square, and vertical. How Much Money Can You Make on Patreon? According to Omnicore, 60% of people say they discover new products on Instagram, and 70% of shoppers turn to Instagram for product discovery. Short on time? As with Instagram itself, you can use both images and videos within your Instagram Stories. Instagram Landscape (Horizontal) Video Ad Landscape video is the traditional format, used in cinemas and television since the invention of the moving picture. If you do, these will be covered by other ad elements like the CTA or profile icon. Working in marketing can feel like you’re constantly playing catch up. These ads give you more space to creatively tell a story to promote your business or product. Since the beginning, we’ve been thoughtful about rolling out ads on Instagram to give businesses and consumers the best experience possible. However, before you can get started with your ads, we want to ensure you have professional-looking images and avoid pesky error messages like “image is too small.” With more than one billion monthly active users, you want to put your best foot forward. Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+ Resolution: At least 1080 x 1080 pixels ; Video Captions: Optional, but recommended; Video Sound: Optional, but recommended; Videos should not contain edit lists or special boxes in file containers. Check out our ultimate guide. For more information, check out our privacy policy. Video Ads. It often depicts more of a close-up centered image than the other types. Of course, you must be careful when cropping your video. Note how the “Order Now” text on their ad is not blocked by the CTA, because they made sure it was not in the bottom 14% of the image. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '4ecf258d-99a6-4eba-a07e-2303e54678ce', {"region":"na1"}); Whether you’re using an image or video ad on Instagram Feed or Stories, a few guidelines apply at all times: Below, we’ll cover more detailed specifications and examples on each type of ad. Avoid using URLs in captions since they aren’t clickable in Instagram. Native stories display three cards. You can use the image format in Instagram Feed to show off your product, service or brand. The formal sizes and specifications for Instagram square video ads are: A few years ago, vertical videos would have been unthinkable. minimum resolution (Instagram Stories images): 600 x 1067 pixels, recommended resolution (Instagram Stories images): 1080 x 1920 pixels, all image formats should be either JPG or PNG, minimum resolution (Instagram Stories video): 720 x 1280 pixels, recommended resolution (Instagram Stories video): 1080 x 1920 pixels, all video formats should be either MP4 or MOV, recommended resolution (Instagram Carousel images): 1080 x 1080 pixels, minimum resolution (Instagram Carousel video): 600 x 600 pixels, recommended resolution (Instagram Carousel video): 1080 x 1920 pixels, Instagram Ad Sizes for All Post Formats in 2021, Marketing Management – 8 Things You Need to Know. The formal sizes and specifications for Instagram square images ads are: With vertical images being the default on Instagram, it is no surprise that you see many vertical pictures on the platform. 2 | Instagram video ad size and specs. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '6515a8c8-90cb-489f-ab25-bacfe90477b6', {"region":"na1"}); Originally published Sep 27, 2019 4:00:00 AM, updated February 04 2021, Instagram Ad Specs & Sizes in 2021: an Updated Guide, How to Make Quotes for Instagram: 11 Apps to Try This Year, How to Make an Instagram Business Account, The Optimal Instagram Story Dimensions [+ Tips for Best Quality]. In Stories, there are two types of Carousel ads: native or expandable. Instagram video dimensions pretty much follow the optimal size and aspect ratio recommended for photos. You can use the image format in Instagram … You have to take a landscape or vertical video and crop to a square size in your video editing software. According to Sprout Social, Instagram’s ad revenue will bring in nearly a quarter of Facebook’s total ad revenue by the end of 2019, and 30% of total ad revenue by the end of 2020. Image ads: Feed — Minimum width - 500 pixels. Perhaps more importantly, from an advertiser’s point of view, Buffer found that it costs 33% less to get someone to engage with square video on Instagram. It explains everything you need to know and includes a free, easy-to-use aspect ratio calculator. The formal sizes and specifications for Instagram vertical video ads are: Source: https://wave.video/blog/instagram-story-ads/. Full-screen vertical ads appear between the stories of Instagram users, and people can take action to watch up to 120 seconds. 4. That’s why it’s important to understand the image sizes and requirements for your ad campaigns. Buffer compared various video sizes and discovered that square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video. You can use the video format in Instagram feed to show off your product, service or brand in new ways. Facebook clearly saw its potential, adding Instagram to its pre-existing Facebook Business Network. and discovered that square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video. With over 400 million users, Instagram Stories Ads provide a wealth of opportunities for advertisers. Maximum aspect ratio - 191x100. Instagram will display either 1, 2, or 3 cards automatically before giving viewers the option to tap This ad also had better engagement than the image ad example. However, Instagram has issued clear guidelines of what you can upload to their platform. Image ads consist of an image that promotes your business, brand, or product. Likewise, most newspaper pictures (apart from headshots of individual people) were printed in a horizontal format. Instagram Stories Ad Video Size. The Instagram feed displays photos and videos from accounts that people follow and from advertisers. Here, you’ll find Instagram ad specs and sizes to help you get started, plus examples of different types of ads. Although still a work in progress, the new Instagram video ads platform shows a lot of promise. Video ads can be used to bring your product or service to life. The formal sizes and specifications for Instagram Carousel images are: The formal sizes and specifications for Instagram Carousel videos are: Don’t forget that you will also need a thumbnail image, also following the 1:1 ratio (and with text covering no more than 20% of the image space). This means building your ads to the optimal sizes and meeting all of Instagram’s specifications. Free and premium plans, Content management system software. Not sure … Maximum aspect ratio - 90x160. Over 2 million businesses connect with people on Instagram. Aspect ratio: 4:5. Instagram Stories are becoming increasingly popular. Similar to in-feed image ads, video ads can appear at different aspect ratios, but brands should be mindful of the platform’s own recommendations when planning content to ensure the best appearance across all devices customers may be using.